Air Fair - KFVE, K5-Hawaii News Now, Local Programming

July 5, 2010

Air Fair

With Hawaiian Airlines announcement last week that it plans four-day-a-week service to South Korea next year, another great opportunity appears in the form of some 54,000 new seats coming into Hawaii. Anything to allow our tourism business to have more avenues of visitors is good news, especially with the volatility of the world economy and its correlated effects on tourism, especially in our isolated home.

If we can ever figure out a way to streamline visa issues with China, opening up that market, with its 1.3-billion people and well over a million millionaires, would provide yet another great pipeline for our #1 economic driver in the coming years. While westbound visitors have been relatively consistent over the years, having multiple, steady sources of visitors from various locales surely helps to mitigate some of the valleys that are inevitable in the travel business. Japan has always been a valued source of travelers, but the numbers from there have declined of late, so having additional lift provided by savvy airlines and thus creating more interest in South Korea and maybe even China is a vital piece to our economic future.

The other essential part of the tourism equation is to ensure that visitors have a great time here and find adventures and items of interest that will cause them to return, and just as importantly, spread the positive word back home that the 50th state is, indeed, really a paradise. Think about it…

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