Visitor Visionaries - KFVE, K5-Hawaii News Now, Local Programming

July 7, 2011

Visitor Visionaries

As hotel rates continue to stay low and deals can be had, Hawaii continues to see positive signs from the rebounding tourism industry. June was the 13th consecutive month of increased visitor spending, according to the Hawaii Tourism Authority. Even with the obvious problems in Japan, mainland U.S. and Canadian visitors and the amount they are spending continues to be a pleasant surprise to some in the industry.

And with more lift being provided by Hawaiian, Alaska, China Eastern Airlines and others, the future looks pinkish, if not downright rosy. We go through these cycles with our most important economic driver as world economies and specific market economies ebb and flow. A key question to be asking is how do we remain appealing to people who have been here three times?  Four times? How do we keep people coming back and perhaps exploring new areas or sites or places throughout our diverse island chain?

For there comes a time when many some people just might be saying- "been there, done that". And if we aren't getting newbies to come explore our shores, then we are really going to have to reinvigorate our efforts year after year to ensure that the essential visitor numbers remain steady and trending in an upward direction.  Airfares and hotel rates drive a lot of decisions, but so do new opportunities, memories, reliability, customer satisfaction, innovation, and overall quality of the trip here. Cruise ships, a new Disney destination, retro-fitting of Waikiki's oldest hotels, added attractions- it all must add up in our quest to keep Hawaii on the top of travelling people's wish lists. Think about it…

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