Think About It: Endorse-less - KFVE, K5-Hawaii News Now, Local Programming

November 1, 2012

Think About It: Endorse-less

I find it disingenuous for news entities to tell you who to vote for. I think generally that news organizations should report the news, not be the news. Thus, you won't find me pontificating tonight about why this candidate is better than that one. By now, hopefully, you have glossed over enough information to make your own decisions. After all, you're at least 18-years old and decision-making is something you should be accustomed to, on your own.

There's something hypocritical when news organizations take on the air of neutrality in reporting the news when an in-house editorial board tells us who it thinks we should vote for. A factual explanation of what each candidate stands for is a better way of presenting information to the soon-to-be-voting public than a ringing endorsement in print or over the air.  After all, if I continue to follow your news organization, can I safely assume that your reporting will be based on facts, and not your resentment or happiness over who lost or who won? If most issues have two points of view, can I be sure to get a fair assessment of issues when you've already told me which side you favor? It's sad that too often nowadays various news media are perceived to blatantly swing one way or the other. When I want slanted opinions, I just ask a relative or a neighbor; I get what I expect. But under the banner of journalism and fact and information-sharing, too many media blow-hards aim to shock or share simply to draw a larger audience than the competition. It's pandering and showcases their insincere front as a supposed news organization. Gathering opinions is one thing. Sharing in-house opinions and calling it news is false advertising.

A recent joint MIT/Stanford study of the effect of newspaper and electronic media endorsements found that the potential voter was more likely to be impacted by a media endorsement based on his or her own feeling of the media source's ideological bent- did it tend to be perceived as leaning left or right. Endorsements are often information shortcuts for some people, and that's a shame. Bottom line- make up your own mind, get the facts by Tuesday, and then make your decision based on what you think is best for you and us. And then vote. Think about it…

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