Think About It: UH Responds… Yes! - KFVE, K5-Hawaii News Now, Local Programming

June 10, 2013

Think About It: UH Responds… Yes!

Less than two-weeks ago, I made an offer to the University of Hawaii to run a public service campaign worth $50,000 to run over the course of a year on KFVE, The goal would be to acknowledge and celebrate some of the wonderful things going on throughout the UH system. Well, I am pleased to say that the very next day after that editorial ran, I got not one but three responses from officials at UH who were intrigued and ready to take action. So it gives me great pleasure to announce that yes, by the end of the summer, the plan is to begin running a public relations educational campaign for and from the University of Hawaii.

The campaign will involve all of the campuses and will laser in on specific examples of how UH really is having a positive impact on its students and in our communities. Obviously, a campaign like this is just the beginning as the UH hierarchy looks to continue to showcase areas and tell us about people within UH who are making a difference. While humility is a much-admired local trait, sometimes it's necessary to toot your own horn, especially when other discordant horns are really loud and unnerving.

Many on the inside at UH take pride in the great work being done, the projects being created, and the numerous grants being received to allow UH to continue making strides in many areas. Sometimes it's hard to get the word out about these somewhat subtle achievements in a world that too often thrives on drama, "gotcha" news, and 24/7 information flow. The UH public service campaign based on real people and real accomplishments that will air on KFVE will hopefully start to change perceptions. And that's a good thing. Think about it…

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