Think About It: Seeing Into The F-UH-ture - KFVE, K5-Hawaii News Now, Local Programming

June 4, 2015

Think About It: Seeing Into The F-UH-ture

I'm surely not omniscient, a soothsayer, or a seer of the future, but I can assure you that we'll see and hear headlines one month from now about how the University of Hawaii-Manoa Athletics lost almost $4-million during the current fiscal year which ends on June 30. It will mark the 11th time in the past 13 years that UH Athletics has finished in the red. And yet some will wonderful with incredulity- why can't this operation run itself like a business? Why can't it make money or at least break even?

Well, where do you want to start, because, like the movie "Groundhog Day", the same biblical plagues keep appearing- no revenue on parking at UH events on campus, paid travel subsidies to visiting teams unheard of at any other university, lack of funding from the State and/or the University relative to other public schools, a low student fee relative to other schools in the Big West or Mountain West conferences, higher travel costs than any other school in America, and yes, weak performance for years in UH's biggest potential draw- football. 90% of all colleges lose money on sports, by the way. By the way, the last 19 U.S. presidents played college sports, so the value of college sports should not be viewed as simply a jock itch; it's about life lessons in leadership, overcoming adversity, perseverance, time management, humility- the list goes on and on.

Apparently, upper campus at UH fears that if Athletics goes to lobby for warranted state funds, any allocations will get taking away from the university's annual kitty. What happened to the concept of everyone working together? Add to that a still-unresolved men's basketball scandal and a lack in quantity of major corporate or individual donors, and you can see why the bottom line is dragging, annually. So either change the system, the formula, the expectations, the barriers, or change the headlines, for losing millions a year in the athletic department at UH is now the norm, and it's set up to remain that way for years to come. Think about it… 

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